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Snap, Inc.

About Snap, Inc.


Snap Inc. is home to one of the most unique and highly used social media apps in the world, Snapchat. Snapchat was created by three Stanford students in 2011. Evan Spiegel, Reggie Brown, and Bobby Murphy all had an idea for a social media site that had disappearing content. They thought that users posting photos and videos that vanished within moments was a fun, new way social media could exist.

The first iteration of Snapchat was called Picaboo. The whole idea behind Snapchat was much deeper than attempting to avoid the embarrassment of a bad social media post of the past. “Snapchat changed that perception of deleting something as bad,” Spiegel said in an interview with The Telegraph. Since its beginnings, Snapchat has only bolstered its original vision with new features and parts of its app that make the art of the 10-second social media post an even more interesting experience. This innovative take on social media set Snapchat apart from other social media companies. It identifies itself as a camera company, capturing moments and memories rather than a record of things better left unremembered.

Snapchat has 280 million daily active users, and over 5 billion Snaps are created every day. “Snaps” are what users post to Snapchat. Over 75 percent of 13-34-year-olds in the United States use Snapchat. Snapchat users of all ages hold $4.4 trillion in global spending power, signaling a new generation of social media users that is more engaged in the economy than before.

Snap Inc. Is also home to two other brands: Bitmoji and Spectacles. Bitmoji is an app where users create a virtual cartoon character of themselves that can express emotions and ideas online. Spectacles are glasses that capture exactly what you see. Cameras on the lenses allow for moments to be kept and captured just how you remember them. Snap Inc. wants to reinvent and rethink how we see and make memories. With Snap, Inc. leading the way for its three brands, the company continues to pursue that vision.

Snap, Inc.

2772 Donald Douglas Loop N
Santa Monica, CA 90405
Phone: (310) 399-3339

Firm Stats

Employer Type: Public
CEO: Evan Spiegel

Major Office Locations

Chicago, IL
Los Angeles, CA
Mountain View, CA
New York, NY
San Francisco, CA
Santa Monica, CA (HQ)
Seattle, WA
Kfar Yehoshua
Tel Aviv