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Roland Berger Asia


At a Glance


“Early responsibility and firm culture.”

“Freedom to do what you think is right and will benefit the client, the firm and its employees.”

“Very challenging projects and smart colleagues.”


“Early responsibility so sometimes you might have too much pressure.”

“Long work hours.”

“Travel days.”

The Buzz

“Boutique firm.”

“European based.”

“Strong in selected areas.”

About Roland Berger Asia

From its humble beginning as a small, one-man consulting firm, Roland Berger has grown into an international giant. Ranked among the top-10 in global strategy consulting, it is the largest consulting firm to have emerged from Europe, where it still does the bulk of its business; 25 of the firm's 52 offices worldwide are located in Europe, with offices in Africa, Asia, the Middle East, North and South America completing its global footprint. All told, the company employs around 2,700 people worldwide, and provides strategy consulting to many of the world's largest corporations in a variety of industries. Those include automotive, construction, chemicals, consumer goods, energy, environmental technology, financial services, machinery, medical devices, pharmaceuticals, public services, rail, telecommunications, and travel and tourism.

One man, one vision

Roland Berger founded the firm in Munich in 1967, growing it into a major player in its field and employing 100 staff within a decade of its founding. The consultancy has passed many landmarks in its journey to its present state; in 1980, for example, it became the first European firm to gain acceptance into the U.S. Association of Management Consulting Firms (formerly ACME). That acceptance was an early indicator of the firm's international reach, and especially impressive given that it didn't arrive in the U.S. in a permanent way until 1995.

The  Asian market is a key pillar of Roland Berger's international expansion. Roland Berger was an early mover into some of the Asian-Pacific countries, especially China.  Since its first project in China in 1983, the firm's story in the region has been one of growth. Opening offices in Beijing, Shanghai and Tokyo in the early 1990s, the firm has adapted to local market conditions in each area, helping its clients to address business issues in strategy, operations and corporate performance, and to achieve sustainable performance. That pattern of growth has continued in recent years, both in Greater China-where the firm's consulting headcount has been steadily expanding-and further into other Asian markets. Since 2010, the firm has opened ten new offices in the region. First up was Singapore in 2010, followed by Jakarta, Kuala Lumpur, Guangzhou, New Delhi, Seoul, Mumbai, Bangkok, Pune and Yangon.

A literate bunch

Roland Berger has no shortage of publications available to the public and its clients. Outside of book publications, the firm's THINK ACT series of magazines, booklets, and newsletters discusses perspectives and opinions on top issues relevant to business decision makers and presents "cutting edge research and analysis" on a specific topic with each issue.

In addition, the firm has two "well-established" academic imprints, which together have put out more than 100 books since their inception: The Roland Berger Institute, which aims to make the firm's research available to clients and the general public; and The Management Series, which features the PhD dissertations of Roland Berger's professionals.

Giving back

In March 2008, Roland Berger used some €50 million of his own private resources to set up the Roland Berger Foundation, an organization that promotes human rights and dignity throughout the world. The Foundation gives a yearly award of up to €1 million to an individual or institution that helps to promote dignity and education. Furthermore, it supports gifted children and young people from socially disadvantaged families. The program currently provides scholarships to over 800 primary and secondary school students. In addition to this, the Foundation set up a support program for unaccompanied refugee minors.


In 2014, Roland Berger founded the digital business platform Terra NumerataTM to help companies proactively shape their own digitalization agenda. It consists of a network of partnerships, aimed at helping businesses fully enter the digital era and connecting the highly fragmented digital business landscape.

In the meantime Terra Numerata™ has grown into a global network of 100 partners today, including startups, accelerators, incubators, investors, data scientists, design thinking agencies, prototypers, developers, etc.. The goal is to bring together firms of different sizes from different segments to help them form alliances and push digital innovation, e.g. by inventing new business models, and thus support the digitalization. In the US, Roland Berger collaborates with Wind River, a global leader in delivering software for the Internet of Things (IoT), to offer a robust portfolio of automotive consulting covering the full range of strategic, business, technology, and developmental requirements for automotive customers. Wind River provides software management and engineering support, Roland Berger delivers market insights, trend and business analyses to design innovative business models.

In the News

June 2019

New leadership
After 25 years in consulting and 18 years at Roland Berger, CEO Charles-Edouard Bouée has decided to put his invaluable experience and expertise into entrepreneurial practice, following his passion for technology and digitalization. That's why, at their biannual meeting in June, the 230 Partners of the firm decided to lay management responsibility in the hands of a team of five experienced and highly respected Partners who cover all the regions and dimensions of the firm's business: Tijo Collot d'Escury, Sascha Haghani, Satoshi Nagashima, Olivier de Panafieu and Stefan Schaible.

May 2019

Traveling 2,000 kilometers to show support
In May, some of the Greater China colleagues set out on a trip of 2,000 kilometers from Shanghai to Longping, a tiny village tugged away in the mountains of Yunnan Province. Visiting Longping was the most recent activity of a Corporate Social Responsibility initiative set up by the Greater Chinese office last year. Since English teachers are scarce in the remote region, Roland Berger colleagues step in as online English tutors for the children attending the village school. Since 2018 the colleagues have been teaching English classes via remote video connection. In addition, consultants paired up with individual students to give them one-on-one tutoring on weekends by phone or GQ or Wechat. In this way, they guide the kids into the world of English from the very beginning. The program has developed into a friendship not only with the children and the school but with the village at large.

April 2019

Roland Berger continues diversity initiative
In April, Roland Berger introduced a new network for supporters of their LGBTQ+ community: 'Just be friends' was officially launched during an annual General Assembly of members of the Just be community in Paris. Besides discussing the upsides and drawbacks of coming out, the Just be members also started planning the first Roland Berger Pride Week, which took place in the last week of June. Offices around the globe celebrated Pride and showed their support to their LGBTQ+ colleagues, giving the diversity initiative a new and powerful push.

February 2019

Government of Malaysia and Roland Berger unlock the economic potential of an aging population
By 2030, Malaysia will have become an aging country, with over 15% of its population over 60 years of age. The country's government tasked the Roland Berger Kuala Lumpur office with developing a plan to safeguard the future inclusion and employment of the elderly, with the intent of increasing the productivity of senior citizens. The 'National Strategic Development Plan on Ageing Population' was presented to the Deputy Prime Minister and received praise from top politicians. The team will start implementing its findings soon. 

February 2019

Roland Berger launched new employer branding campaign
With the new campaign 'Be the Original You.' the firm wants to emphasize that "at Roland Berger, we value diverse personalities – in terms of background, talent and strengths. With us, you can stay who you are…" said Kathrin Kammer, Head of HR Marketing & Recruiting. Not only does the campaign feature real Roland Berger employees, but also speaks directly to the candidates: To foster a range of interests in addition to their careers, enjoy contributing their unique perspectives and live entrepreneurship by taking on responsibility from day one.

June 2018

Think: Act "Artificial Intelligence" – Roland Berger's magazine wins gold

By 2026, Artificial Intelligence will be a fully-fledged industry, reaching into every corner of the economy. AI applications will permeate all areas of human activity, from mobility and information to food, leisure and healthcare. What exactly do people mean when they talk about AI in 2018? What will be the future of work? Roland Berger's corporate magazine about Artificial Intelligence won gold in the Best of Content Marketing Award.

Why Work Here

Roland Berger Asia

23rd Floor, Jing An Kerry Center
1515 Nanjing West Road
Shanghai 200040
Phone: +86-21-5298-6677

Firm Stats

Employer Type: Private
Senior Partner, CEO Germany & Central Europe: Stefan Schaible
Senior Partner, Managing Partner Japan: Satoshi Nagashima
Senior Partner, Member of the Global Executive Committee, CEO Germany and Dach Region: Sascha Haghani
2019 Employees (All Locations): 2,700

Major Office Locations

Munich (Global HQ)
Hong Kong
Kuala Lumpur
New Delhi
52 offices in 35 countries worldwide

Affiliated Companies
Major Departments & Practices

Civil Economics & Infrastructure
Consumer Goods & Retail
Energy & Utilities
Financial Services
Industrial Products & Services
Investor Support
Restructuring, Performance & Transformation
Technology, Media & Telcommunications