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Strategy&, part of the PwC network, Europe


At a Glance


“Appreciation of achievements.”

“Healthy work-life balance, very generous compensation.”

“Very diverse work, working with smart people.”


“Bureaucratic processes emanating from the PwC network.”

“High pressure and slow internal processes.”

“Sometimes long hours.”

The Buzz

“Strong, reliable.”

“Kept their prestige even though acquired.”

“Pretty highly regarded in MEA.”

About Strategy&, part of the PwC network, Europe


Strategy& is PwC’s global strategy consulting business formed through the acquisition of Booz & Company by PwC in 2014. Today, Strategy& is PwC’s global strategy consulting business, and brings more than 100 years of experience helping global clients solve their toughest problems. To support its clients compete, Strategy& places a heavy emphasis on foresight and innovative thinking as well as a collaborative approach - a trait that goes all the way back to founder Edwin Booz.

As the only at-scale strategy business that’s part of a global professional services network, Strategy& embeds its strategy capabilities with frontline teams across PwC to support clients from strategy to execution. The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery.

Spreading ideas and innovation

The firm continues to stress innovation and leading edge business ideas, regularly publishing reports, white papers, books, and the award-winning quarterly magazine strategy+business. It also produces regular podcasts and videos to promote its leading research.

In terms of industry expertise, the firm has expert talent and resources across multiple areas including: aerospace and defense, automotive, chemicals, consumer markets, energy and utilities, financial services, healthcare and pharmaceuticals, industrial products, media and entertainment, oil and gas, retail, transportation, and others.

Its broad expertise is evident in the list of notable firm alumni, including: Katie May, CEO ShippingEasy; Luis Quintiliano, Field Vice President McDonald’s; Albert Pho, VP Global Strategic Planning and Corporate Strategy at Salesforce ; Svenja Schulze, Federal Minister of the Environment, Nature Conservation and Nuclear Safety Germany; Christian Illek, CFO Deutsche Telekom; Dorothée Appel, CIO Retail Banking, Corporate Banking & Functions at ABN AMRO Bank N.V.; Stefan Stroh, CDO Deutsche Bahn; Michael Ilgner, Global Head HR at Deutsche Bank AG; and Carola Wahl, Member of the Board of Directors, Generali Switzerland. The company culture places team building and collegiality at the heart of everything it does in order to create a fun, welcoming working environment where colleagues feel more like genuine friends than at many other firms.

In the News

December 2020

Digital Auto Report

The ninth annual Digital Auto Report is a global consumer survey with a focus on the U.S., EU and China. It consists of a quantitative market outlook until 2035 based on detailed research and interviews with key industry executives at OEMs and suppliers, leading academics and industry analysts. Our results show that the mobility ecosystem is transforming into a fragmented future with different adoption patterns and use cases by region. With the popularity of digital services, the 'CASE' dimension (connected car services, automated driving, smart mobility and electrification) is becoming increasingly important for the automotive industry's business models. In Europe and the USA, the proportion of new vehicles with basic connectivity is expected to reach 95% by the end of the year. Complete networking is expected to be available for half of all cars in Europe in 2025.


November 2020

Navigating the New Reality

Since the World Health Organization declared the novel coronavirus a global pandemic in March 2020, most analyses suggest a U-shaped recovery across the European Union, with growth returning in 2021, but GDP still ranging below 2019 levels at the end of 2022. However, in light of the reacceleration of COVID-19 infections across most of Europe, more and more economists and corporate leaders expect to see a somewhat slower recovery for 2021 and 2022, or even longer-lasting recessions in some European countries. In light of these differences, we expect a K-shaped recovery, with economies and sectors split between those that return to growth fast and others that endure a more protracted downturn. As they plan ahead, it will be critical for business leaders in Europe to consider how their companies need to repair, rethink and reconfigure their operations. The ultimate goal must be to emerge stronger from this crisis, in turn becoming a more resilient organization that will be better prepared for future shocks.


October 2020

E-Mobility Sales Review Q4

Europe has confirmed its position as the leading market in the global electric vehicle market, boasting both the highest growth and the highest market share in the third quarter 2020. As customer interest and demand for electric and hybrid vehicles is spurred by numerous local and national incentive programs, manufacturers are struggling to increase production and advance product launches. Technical issues and supply limitations are creating operational challenges for automotive companies. Despite the overall market decline earlier in 2020, sales of battery electric vehicles in the European top 5 markets have more than doubled for the year to date compared to the same period last year (+120%). While conventional powertrains have felt the full brunt of the market downturn, customers have flocked to electric vehicles due to increasingly attractive products and higher battery capacity, efficient sales processes, and more affordable prices.


September 2020

Truck Study

Commercial vehicle makers, suppliers and their partners are under pressure to electrify their truck portfolio in order to comply with environmental regulations. European regulation forces truck manufacturers to reduce their new fleet emissions by at least 30% until 2030. As a result, all stakeholders must start deciding which powertrain technology to adopt and what supporting infrastructure is required. More transparency on driving emissions is becoming a pre-requisite to a sustainable growth. A closer look at the greenhouse gas emissions in the various truck segments shows that heavy-duty trucks are accountable for roughly 66% of the CO2 emissions in the road freight transport sector in Germany. Hence, their electrification is of highest importance.


Open Banking and Payments Survey

With the introduction of PSD2, a world of new payment options and digital financial services was supposed to be established in Europe. However, reservations about open banking offerings are still high among Europeans: only 20% of respondents across 12 European countries are willing to share their financial data with banks or third-party providers. European consumers are most likely to be persuaded to share their banking data by means of purchase discounts, free use of banking services or automated tax returns. European respondents still trust traditional banks and card providers most when it comes to sharing personal information (17%).


May 2020

Digital Healthcare: A survey among German digital healthcare start-ups and investors on digital healthcare solutions

Start-ups have been hit especially hard by the economic crisis resulting from shutdowns due to COVID-19. Globally, investors are increasingly wary of putting their capital into young companies, which applies to even those recently celebrated as rising stars, leading to a careful selection of supported projects. In Germany, for example, more than 80% of start-ups across all sectors believe their future is endangered as a result of the economic consequences of the pandemic, according to a survey conducted in March by Germany’s start-up industry association. Yet for digital healthcare start-ups, the social distancing required by governments to contain the virus’ spread offer opportunities for growth.

Strategy&, part of the PwC network, Europe

Hofgarten Palais / Goltsteinstraße 14
40211 Dusseldorf
Phone: +49-211-3890 0

Firm Stats

Employer Type: Private
Global Leader: Dr. Joachim Rotering
Europe Leader: Dr. Peter Gassmann
Middle East Leader: George Sarraf
2020 Employees (All Locations): 3,000

Major Office Locations

The PwC network has 741 locations in 155 countries around the world

Major Departments & Practices

Business strategy

Customer strategy

Operations strategy

Organizational strategy

Product and service innovation

Technology strategy


Industry Practices

Aerospace and defense



Consumer markets

Entertainment and media

Financial services



Metals and mining

Oil and gas

Power and utilities

Public sector