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At a Glance


Reputation as one of the top market research companies in the country.

Solid benefits package and competitive salaries.

Serves more than 95% of Global 500 companies in targeted industries.


Training of new employees is sometimes lacking.

Management can do a better job of communicating with its employees.

The Bottom Line

SymphonyIRI Group remains one of the most trusted sources of information regarding retail trends. Just run a Google News search for the company: you'll find the company's retail studies cited by the biggest consumer publications.

About Information Resources, Inc

When products fly off the shelves, this company is watching -- and counting. Information Resources (IRI) is a market research and shopper intelligence firm, providing sales data for consumer packaged goods gathered from checkout scanners at more than 95,000 retail locations (excluding Wal-Mart, which doesn't release data) in the US and Europe. In addition to checkout scanner data, it gathers information via consumer panels and offers test marketing services. IRI also offers business intelligence software and tools, and it advises customers on key strategies such as strategic pricing, growth and innovation, shopper marketing, and customer and channel management.


IRI divides its operations across several segments: IRI Market Measurement, IRI Advanced Analytics, IRI Advantage, IRI Consumer & Shopper Marketing, and IRI Consulting.

Geographic Reach

IRI has operations in France, Germany, Greece, Italy, the Netherlands, Spain, the UK, and the US.

Sales and Marketing

IRI caters to 95% of the Fortune 100 and Fortune Global 500 and over 1,000 consumer packaged goods manufacturers and retailers. Clients have included Procter & Gamble, Johnson & Johnson, Cadbury, and Unilever.


As the global economy finally picks up, IRI is looking to grow both organically and through acquisitions. In 2013 it expanded its geographic presence with the acquisition of Aztec, a provider of market measurement and related services for consumer packaged goods (CPG), liquor, and pharmaceutical manufacturers and retailers in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden, and the UK. The transaction was the largest acquisition in IRI's history.

Information Resources, Inc

150 N Clinton St
Chicago, IL 60661-1402
Phone: 1 (312) 726-1221

Firm Stats

Employer Type: Privately Owned
President and CEO: Andrew M. Appel
Chairman: Richard H. Lenny
EVP, Global Operations and Data Science: Hoyoung Pak
Employees (This Location): 1,500
Employees (All Locations): 3,600

Major Office Locations

Chicago, IL

Other Locations

Berkeley, CA
San Francisco, CA
Visalia, CA
Norwalk, CT
Melbourne, FL
Bartlett, IL
Chicago, IL
Wood Dale, IL
Winston Salem, NC
Fairfield, NJ
Richmond, VA
Eau Claire, WI
Düsseldorf, Germany