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Viacomcbs Inc.
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About Viacomcbs Inc.

ViacomCBS is a leading global media and entertainment company that creates content and experiences for audiences worldwide through TV entertainment, cable networks, filmed entertainment and publishing. ViacomCBS owns cable network Showtime and produces and distributes TV programming through CBS Television Studios and CBS Television Distribution. Other operations include CBS Interactive and book publisher Simon & Schuster. Chairman Emeritus Sumner Redstone controls NAI Corporation through National Amusements Trust. CBS combined with Viacom, its National Amusements sibling, in 2019.


ViacomCBS Inc. operates through four segments. The Cable Networks segment (accounts for about 45% of total revenue) consists of Showtime Networks, The Movie Channel, Flix, Nickelodeon®, MTV, BET, Comedy Central, Paramount Network, Nick Jr. , VH1, TV Land, CMT, Pop TV, and Smithsonian Networks.

Its TV Entertainment segment (more than 40% of revenue) consists of the CBS Television Network, CBS Television Studios, CBS Television Distribution CBS Interactive, CBS Sports Network, CBS Television Stations and its digital streaming services CBS All Access and CBSN.

The Filmed Entertainment segment, which accounts for around 10% of total revenue, produces, finances, acquires and distributes films, television programming and other entertainment content in various markets and media worldwide primarily through Paramount Pictures, Paramount Players, Paramount Animation and Paramount Television Studios.

The company's Publishing segment, which represents the remaining portion of sales, consists of Simon & Schuster's consumer book publishing business with imprints such as Simon & Schuster, Scribner, and Gallery Books.

Geographic Reach

Headquartered in New York, ViacomCBS has operations through the US and around the world. The company maintain facilities for our Global Business Services Center in Budapest, Hungary, and in Warsaw, Poland. The US contributes around 80% of the company's total revenue.

Sales and Marketing

The CBS television stations enable us to reach a wide audience within and across geographically diverse markets in the U.S. The stations produce news and broadcast public affairs, sports and other programming to serve their local markets and offer CBS, The CW or MyNetworkTV programming and syndicated programming. The company owned multiple television stations within the same designated market area ("DMA") in 10 major markets. These multiple station markets are: New York (market #1), Los Angeles (market #2), Philadelphia (market #4), Dallas-Fort Worth (market #5), San Francisco-Oakland-San Jose (market #6), Boston (market #9), Detroit (market #14), Miami-Ft. Lauderdale (market #16), Sacramento-Stockton-Modesto (market #20) and Pittsburgh (market #24).

Advertising accounts for around 40% of the company's total revenues.

CBS Corporation has a presence online with such leading websites as CNET (technology news and reviews), GameSpot (video game information), and (social networking for music fans). Its CBS Interactive segment serve targeted audiences with text, video, audio, and mobile content spanning technology, entertainment, sports, news, business, gaming and music categories.

Financial Performance

ViacomCBS' revenue has been rising for the last five years. It has an overall growth of 119% in 2019 compared to 2015. On the other hand, the company's net income has been fluctuating.

For 2019, revenues increased 2% to $27.81 billion from $27.25 billion in 2018, driven by CBS' broadcast of Super Bowl LIII in 2019, growth from The Company's streaming services, which include CBS All Access, Pluto TV and the Showtime streaming subscription offering ("Showtime OTT"), and higher content licensing revenues driven by the production of programming for third parties.

Net income in 2019 was $3.3 billion compared to $3.5 billion in 2018.

Cash, cash equivalents and restricted cash at end of year was $834 million. Cash provided by operating activities was $1.2 billion. Investing activities used $155 million and financing activities used $1.2 billion.


ViacomCBS has a new strategy in streaming: "maximize the value of our content by reaching the largest addressable audience," CEO Bob Bakish told analysts on the company's fourth-quarter earnings call.

In order to do that, it's focusing on three tiers of streaming: free, broad pay, and premium pay. It already has products in free (Pluto) and premium pay (Showtime OTT). Bakish plans to take CBS All Access and add thousands of hours of content from Viacom's networks and Paramount's film library to give it broader appeal. CBS All Access currently has around 5 million subscribers.

Management is calling its new streaming service plan "House of Brands."

Mergers and Acquisitions

In 2020, ViacomCBS Inc. and beIN MEDIA GROUP announced the closing of the previously announced MIRAMAX transaction. ViacomCBS acquired 49% of California-based MIRAMAX from beIN for a total committed investment of $375 million. Approximately $150 million was paid at closing, while ViacomCBS has committed to invest $225 million – comprised of $45 million annually over the next five years – to be used for new film and television productions and working capital.

In 2019 Viacom announced the acquisition of Seinfeld from Sony Pictures Television, in a deal that features the exclusive cable rights for all 180 episodes of the iconic series that will air amongst Viacom's entertainment brands, including Comedy Central, Paramount Network and TV Land. Terms not disclosed.

CBS Corp. and Viacom, two of the world's leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue in 2019.

Also in 2019, Viacom completes Los Angeles-based Pluto TV acquisition, for $340 million in cash. This will advance Viacom's strategic priorities across multiple touchpoints, while solidifying Pluto TV's leadership in the domestic free streaming video market and accelerating its growth globally.

Viacomcbs Inc.

1515 Broadway
New York, NY 10036-8901
Phone: 1 (212) 258-6000

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: VIAC
Stock Exchange: , NASDAQ
COO: Joseph R. Ianniello
Chairman, President, and CEO: Leslie Moonves
Vice Chair: Shari E. Redstone
Employees (This Location): 650
Employees (All Locations): 28,570

Major Office Locations

New York, NY

Other Locations

Culver City, CA
Fresno, CA
Los Angeles, CA
Redding, CA
San Francisco, CA
San Pedro, CA
Studio City, CA
Thousand Palms, CA
Miami, FL
Naples, FL
Orlando, FL
Atlanta, GA
Chicago, IL
Saint Louis, MO
Grenada, MS
Las Vegas, NV
New York, NY
Cincinnati, OH
Oklahoma City, OK
Monroeville, PA
Pittsburgh, PA
Memphis, TN
Seattle, WA