About Trusted Media Brands, Inc.
Trusted Media Brands, Inc., (TMBI, formerly The Reader's Digest Association) publishes the undersized general-interest magazine Reader's Digest, which boasts 50 editions and is translated into some 20 languages. In addition to publishing its flagship title, the company operates about 60 branded websites. It leverages its extensive consumer database of more than 140 million subscribers to market books (such as Reader's Digest Select Editions, how-to guides, and cookbooks), special-interest magazines, music, videos, and financial and health products in 76 countries. Suffering from a heavy debt-load amid a down economy, TMBI has twice filed Chapter 11 for its US businesses in recent years.
The company has been hit by higher debts due to the down economic conditions, In 2009, the company filed for Chapter 11, and emerged a year later. At the beginning of 2013, with $1.1 billion in assets and just under $1.2 billion in debt, the company's parent filed for Chapter 11 protection again. It emerged from bankruptcy in July 2013.
The company operates its business through two divisions. The North America segment includes US food and entertaining, home and garden, and DIY products as well as the Reader's Digest products and Canadian businesses. The International division includes the Europe segment (which covers European direct marketing organizations) and the Asia Pacific & Latin America segment (which covers direct marketing in those regions).
TMBI markets its Taste of Home, The Family Handyman, Birds & Blooms, Country, and other brands (including books and home entertainment products) in print, online, by digital download, through apps and social media, and on mobile reading devices. Globally, it boasts a circulation of 140 million across all its titles.
TMBI has more than 21 brands in 76 countries across North America, Europe and Asia Pacific & Latin America, including the US, Canada, China, Japan, Russia, and Indonesia.
In 2014 the company partnered with Gold Mobile and its platform to enhance TMBI's print offerings by integrating mobile promotions. Through this deal advertisers can use these mobile promotions to provide extra information about their products, direct consumers to their website, or gain feedback. In 2013 TMBI teamed up with TriVu Media to create 'HOME OnDEMAND, which matches up billions of video advertising opportunities for auction/sale on various exchanges and demand-side platforms, with highly detailed information about the actual video.
With a focus on expanding its Canadian markets, that year the company launched its newest magazine, Taste of Home Canada, a north of the border version of the popular US original.
In 2013 TMBI licensed Reader's Digest France, French Belgium, Finland, and Sweden to SAPE and its Poland, Romania, and Hungary publications to Tarsago Media Group.
750 3rd Ave FL 3
New York, NY 10017-2723
Phone: 1 (914) 238-1000
Employer Type: Privately Owned
Vice President Marketing: Walter Beyleveldt
Chief Revenue Officer: Zach Friedman
Chief Content Officer, Taste of Home and Enthusiast Brands: Beth Tomkiw
Employees (This Location): 1,100
Employees (All Locations): 4,300