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General Consumer Products

Industry Outlook

The health of the general consumer products industry depends largely on the strength of the American economy. If the economy is weak, Americans are less likely to spend money on high-end consumer goods such as cars and high-end electronics. If the economy is strong, Americans are more likely to purchase goods in every category. On the other hand, people purchase some goods, such as clothing or food, regardless of the state of the economy—although in a weak economy, consumers are more likely to patronize “big box” stores and discount retailers that typically provide the lowest prices.

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