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General Consumer Products

Structure

The general consumer products industry has three main sectors: manufacturing, marketing, and retail. The manufacturing sector is made up of designers and manufacturers of products. Those in the marketing sector create marketing campaigns to develop interest in and demand for the products. Those in the retail sector sell the goods to consumers. The general consumer products industry also includes many other workers, such as administrative workers (receptionists, secretaries, etc.), human resources professionals, public relations specialists, lawyers, accountants, auditors, customer service representatives, upper level managers and executives, and information management and technology workers.

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