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Industry Outlook

Radio has had serious competition over the years from newspapers, television, and cable television. Now the Internet is added to the long list of media competing for the consumers' listening and viewing hours. However, although the Internet is a competitive threat to radio, many stations also recognize that it has huge potential to generate revenue. Many stations have Web sites to complement their programming. The local content offered by radio stations should mix well with the Internet's information-driven audience.

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