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Structure

Although shopping in a retail store, from a catalog, or from the Internet is a common activity, the actual work of a retail organization is a mystery to most people. One of the primary tasks of retail stores is to be constantly aware of the changing lifestyle habits, needs, and desires of its customers. They must anticipate the customers’ wishes days, weeks, and even months ahead of time. In addition, because of their competition, retailers must race to get the merchandise first, to offer the best service, and to provide the most attractive setting so that customers are drawn into their particular establishment.

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