The first documented public relations firm was established in the early 1900s. Run by newspaper veterans, the Publicity Bureau had Harvard University as its first client.
Many corporations, regardless of their industry focus or size, realize the importance of positive publicity. One well-placed news item can be considered priceless in terms of advertising and name recognition. Also, the notion of global citizenship has had a huge impact on the growth of corporate public relations. It is not enough for companies to succeed in a particular arena. As a global citizen, a company must react and help address social and health issues, environmental concerns, education reform, and cultural advancement. For this reason, corporations have seen the need to establish public relations departments to develop, implement, and report on such programs.
The Public Relations Society of America is the one of the world's largest professional organizations catering to this industry. It has more than 22,000 members, many of whom specialize in corporate public relations.
- Accountants and Auditors
- Art Directors
- Billing Clerks
- Bookkeeping and Accounting Clerks
- Business Continuity Planners
- Business Development Managers and Directors
- Business Intelligence Analysts
- Business Managers
- Buyers
- Chief Customer Officers
- Chief Executive Officers
- Chief Financial Officers
- Chief Information Officers
- Chief Sustainability Officers
- Client Services Managers
- Collection Workers
- Compliance Managers
- Continuous Improvement Managers
- Copywriters
- Corporate Climate Strategists
- Corporate Lawyers
- Corporate Librarians
- Cost Estimators
- Cultural Advisers
- Customer Service Directors
- Customer Service Representatives
- Customs Brokers
- Data Entry Clerks
- Demographers
- Directors of Corporate Sponsorship
- Directors of Security
- Document Management Specialists
- Economists
- Event Planners
- Executive Recruiters
- Forensic Accountants and Auditors
- Fund-Raisers
- Grant Coordinators and Writers
- Human Resources Managers
- Internet Consultants
- Internet Executives
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- Labor Union Business Agents
- Loss Prevention Managers
- Management Analysts and Consultants
- Market Research Analysts
- Marketing Consultants
- Media Planners and Buyers
- Media Relations Specialists
- Office Administrators
- Online Reputation Managers
- Payroll Directors
- Press Secretaries and Political Consultants
- Professional Organizers
- Proposal Managers
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Publicists
- Publicity Photographers
- Purchasing Agents
- Receptionists
- Regulatory Affairs Managers
- Regulatory Affairs Specialists
- Sales Managers
- Sales Representatives
- Secretaries
- Social Media Workers
- Sports Publicists
- Statisticians
- Strategy Managers
- Temporary Workers
- Traffic Managers
- Typists and Word Processors
- Webmasters
