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Public Opinion Researchers

Public Opinion Researcher—Career Q&A: Professional Advice and Insight

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Public opinion researchers, also known as survey researchers, help measure public sentiment about various products, services, or social issues by gathering information from a sample of the population through questionnaires and interviews. They collect, analyze, and interpret data and opinions to explore issues and forecast trends. Their poll results help business people, politicians, and other decision makers determine what's on the public's mind. Approximately 13,650 survey researchers are employed in the United States, many of whom combine full-time work in government, academia, or business with part-time consulting work in another setting.

Salary Range

Below $25,000 to $100,000

Minimum Education Level

Bachelor's Degree




Faster than the Average
Personality Traits




Career Ladder
Marketing Research Director or Business Owner


Public Opinion Researcher

Interviewer or Data Analyst

Survey Worker

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