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Stadium Ushers and Vendors


As long as people have been gathering in places such as theaters or sporting events, there has been a need for crowd control. Ushers direct the audience or spectators to their seats, take care of complaints, and keep order among enthusiastic spectators. Whether in a Roman amphitheater or at a modern domed stadium, ushers have been present to help people find their seats. In ancient times, it was customary among Roman dignitaries to have a servant called an ustiarius, from which the word usher is derived, standing at the door to announce the arrival of their guests. Vendors have an ancient tradition as well. The Latin word vendre literally means to sell. A stadium vendor is an independent, licensed operator selling to the stadium crowds.