Microsoft's ambitions to put a computer on every desk have evolved to put a computing device just about anywhere and connect it to the cloud rather than anchor it to a desk. Besides the Windows operating system and Office suite of productivity programs, Microsoft makes tablets (Surface), game consoles (Xbox), and smartphones (Lumia). It even introduced its first laptop computer in 2015. Still software -- for consumers and businesses -- is Microsoft's biggest source of revenue.
Microsoft has a well-earned reputation as a top employer and top firm in its field. It is in need of world-class marketing professionals to drive its consumer and enterprise growth. The firm offers both undergraduate internships and programs geared towards students with an MBA:
Marketing Internship (Undergraduate): Specific marketing roles include: Product Marketing Manager, Marketing Communications Manager, Business Planner, PR Manager, and Audience Marketing Manager. Students who are selected will have the opportunity to work in a marketing team during a 12-week period. Upon completing their degree, qualified interns can enter the Marketing ACE (Accelerated Connections and Experiences) rotation program. In this two-year, full-time rotation program, those selected will experience two unique marketing roles. Marketing ACE participants will have the advantage of moving faster, learning more and building stronger foundations for their marketing careers by having multiple, facilitated experiences. Microsoft will align its participants' first role with their core strengths. For the second rotation and third placement, they will work with participants and their managers to determine how best to round out their experience and take the next step in their career.
MBA Marketing Internships: MBA marketing roles include: Audience Marketing Manager, Business Planner, Channel/Partner Marketing Manager, Marketing Communication Manager, and Product Marketing Manager. Those who are accepted into this program will have unique experiences tied to the role they are chosen for:
Audience Marketing Manager: an intern will create an audience marketing plan, including new investments that increase product-line business growth in the current fiscal year. They will develop and implement readiness plans for a product line or geography that drive channel capacity and skills to meet audience goals. They will ensure timely and cost-effective delivery of audience-specific marketing content to the field through the analysis of engine utilization and effectiveness, and the optimization of existing engines.
Channel/Partner Marketing Manager: An intern will incubate new partner models and deliver a partner gap analysis. They will own the partner campaign, program activity delivery, and sales pipeline support. This role bridges internal and external stakeholders to develop and drive channel marketing plans. Interns will engage directly with partners to drive execution, hold partners accountable for meeting business results, and adapt plans and investments accordingly.
Marketing Communications Manager: This is a high visibility role. Interns will manage annual marketing communications priorities and success metrics. They will direct priorities for events and media, public and analyst relations and oversee production and deployment of advertising and drive the strategy and execution of digital and social media. They will also determine the optimal mix of engagement vehicles for their product, service, or geography.
Product Marketing Manager: An intern will determine marketing strategy for their area and communicate through marketing plans, product content, and internal and external evangelism. They will play a role throughout the marketing cycle: from positioning, messaging and storytelling to determining and orchestrating global launch plans and identifying market research needs. They also monitor Microsoft’s competition and build competitive positioning and response plans.
Undergraduates looking to obtain a Marketing Internship at Microsoft must have a bachelor’s degree in marketing, communications, or other business related field (pursuing with at least one semester/quarter remaining after internship). They must also be inspired by the continually evolving craft of marketing; thrive and delivers results in a fast-paced, sometimes ambiguous environment; have the ability to manage complex projects with multiple stakeholders; and possess excellent communication and presentation skills.
Business school students looking at obtain a Marketing Internship at Microsoft must have an MBA degree (within six months of graduation from full-time studies). They must also be inspired by the continually evolving craft of marketing; possess a proven aptitude for seeking creative solutions to multi-faceted problems; and have excellent communication and presentation skills. They must also be able to thrive and deliver results in a fast-paced, sometimes ambiguous environment; and have the ability to influence, inspire, and lead from any role. The applicant must be fluent in the English language and the local language if they are assigned outside the U.S. The applicant must also have full unrestricted work authorization for their chosen location (non-U.S. locations).
1 Microsoft Way
Redmond, WA 98052
Phone: 1 (425) 882-8080
Fax: 1 (425) 936-6150
Number of Interns: Varies
Academic Level: College Juniors, College Seniors, Business School Students
Degree Track: Bachelor of Arts, Bachelor of Science, Master of Business Administration