Vault Career Guide to Public Relations, Second Edition
by Pamela Fehl; Introduction by James E. Lukaszewski
Publication Date: 2019
Often associated with buzz words, such as "image" and "spin," the nearly $16 billion dollar public relations industry specializes in packaging information and delivering it to specific target audiences while showing its clients—whether they are brands, corporations, or individuals—in the best light possible. Public relations professionals are the go-to people for crisis management when a disaster strikes or a scandal breaks. Despite recent setbacks in the economy, the public relations industry has continued to grow as more and more companies shift marketing budgets away from advertising toward public relations efforts. Employment for public relations managers is projected to grow rapidly through 2028. But social media and fast-changing technology mean only the sharpest and most innovative public relations professionals will rise to the top of the field.
The Vault Career Guide to Public Relations, Second Edition provides an insider's perspective on what's happening in the industry, what it takes to break in, and how to advance your career. Whether your goal is to represent multimillion-dollar brands and corporations or set up a small shop serving local businesses, this guide will help you master every step of your job search.
Vault Career Guides offer an industry insider's view of what it takes to land a job in your chosen profession. Each volume provides a comprehensive overview of the industry and expert advice and tips for uncovering job opportunities, networking, preparing your cover letter and resume, interviewing, and keeping current on industry news and trends. Interviews and case studies offer behind-the-scenes glimpses of what hiring managers look for in a candidate and how others have succeeded in landing their jobs or advancing their careers. An extensive glossary and resource list put all the industry knowledge you need to succeed at your fingertips.
Each Vault Career Guide includes:
- The Basics: Everything you need to know about what your industry does, who works in it, and the pros and cons of pursuing a career in the field.
- Making Connections: Practical information on researching potential employers, networking, and getting in the door.
- Careers in This Industry: A look at life on the job and the industry culture.
- Talk Like a Pro: A glossary of industry jargon and key terms.
- Resources: Associations, organizations, websites, and other resources to help you plan and advance your career.
Forbes magazine calls Vault Guides CliffsNotes for Careers. Find out which industry and company is right for you.